BMW rentals will be available in the U.S. starting this month. Across the continent, BMW rentals are a popular item, available by the hour, day or week. BMW Financial Services will be rolling out a pilot program for short-term BMW rentals at a dealership in Manhattan. The program is officially coined BMW On Demand USA. And, the initial fleet of new BMW models available for short-term rental in New York will be 100 328i sedans.

Essentially, the program will give luxury car drivers  a rental car option outside the realm of the Hertzs and Avises of the world…companies at which premium cars such as the new BMW 328i sedan are not available. Among the drivers most apt to take advantage of the program are those traveling for business or pleasure, and city dwellers who have opted not to own a car but do, from time to time, need one.

If the Manhattan pilot, BMW On Demand USA goes as expected, it could quickly spread to other U.S. cities like Charlotte. To learn more about BMW On Demand USA, visit the official website, bmwondemandusa.com, in August. There you'll find in-depth details on availability and pricing.

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