The most successful advertising out there usually involves some kind of crafty slogan that is both eye catching and thought provoking. That being said, BMW added to its list of memorable campaigns with the new slogan that suggests the new BMW models are "Designed for Driving Pleasure." This not only ties in with past taglines like "The Ultimate Driving Machine," but it also brings a fresh focus to its newer designs and innovations.
To unveil this campaign, BMW developed its first television spot to focus on one of its concept models rather than one of its production vehicles. The BMW 4-Series Coupe concept shows off its brilliant design in the ad which as of now is only being aired in Germany. Here in the greater Charlotte area, we can still however enjoy the new coupe in the ad as it shows off by accelerating, braking, and flying around corners. With the help of visual effects that use tracking shots, this was done while the car remained parked in place on a platform during the entire ad. Quite an impressive camera trick.
The new BMW print campaign is also focusing on design and dynamics. For example in one of the images created, the effect of motion is created with the use of brightly colored ropes that create a blurred look. It makes the vehicle look as if it is flying down the street at top speed.
For BMW, it prides itself on its unique and elegant designs that draw in such a loyal fan base, which is why it chose to make this the focus of the new campaign. The ads will launch worldwide sometime within the first quarter of the year.
If you are interested in the features that make BMW models such a pleasure to drive, then come by and visit Hendrick BMW Northlake located at 10720 Northlake Auto Plaza Blvd. Charlotte, NC 28269. We can schedule you for a test drive with any of our great models like the BMW 5 Series or BMW 6 Series, or answer any questions that you may have regarding our current BMW financing opportunities. We look forward to seeing you soon!