Meet Our BMW Geniuses

BMW Geniuses at Hendrick BMW Northlake are here for you.

The new BMW lineup in Charlotte is full of all sorts of fun and exciting features to enhance your daily drive. But which do you choose? How do you use them? 

Those questions are precisely what our team of BMW Geniuses are for. Made up of dedicated professionals, they will make sure your car buying process is smooth, and will answer your questions about all of our models, and their features. What's more, they will continue to support you even after you've left our Charlotte, NC dealership.

Regardless of whether it's a technical problem, or you simply don't know how to operate an aspect of your new car, you can reach a BMW Genius by phone or at our dealership and they will help you clear up the problem in no time! It's just part of our commitment to ensuring our local drivers are in good hands.

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  • Monday 9:00 - 7:00
  • Tuesday 9:00 - 7:00
  • Wednesday 9:00 - 7:00
  • Thursday 9:00 - 7:00
  • Friday 9:00 - 7:00
  • Saturday 9:00 - 5:00
  • Sunday Closed
BMW Genius at Hendrick BMW Northlake

At Hendrick BMW Northlake, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help
you get familiar with all aspects of your BMW - before, during, and after your purchase.

BMW Encore
Want to learn more?Set yourself up for BMW Encore!

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to your BMW center to setup your complimentary BMW Encore appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.

    BMW Genius App

    Even with our Hendrick BMW Northlake Geniuses expert assistance, customers may want more information     or help to use their BMWs many features to the fullest. The BMW Genius App is the all-new way to learn about your BMW for use on your tablet and smart phone. This app provides you with how-to videos about key     features and functionalities, as well as model specific product information. The BMW Genius App is an electronic path to exploring, understanding and enjoying BMW's Ultimate Driving Machines.

BMW Genius Hotline

BMW's Genius Everywhere Program - in person and online - is designed to make all     BMW owners knowledgeable and secure in operating their BMWs. Call our BMW Genius Hotline where our dedicated team is available to answers all of your product related questions.

    BMW Genius Hotline- 1.844.4GENIUS (443.6487)
    Available Monday-Friday, 9am-9pm (EST)
    Or reach a BMW Genius via email at
Meet Our Hendrick BMW Northlake Geniuses
Call us today to speak with one of our BMW Geniuses at (888) 861-2206


Gary Seifer

Born at West Point Army Hospital and relocated to Colorado early in life, I developed a great appreciation for nature and outdoor activities while living at the foot of the Rocky Mountains.  My interests and hobbies include technology and cars.  In the summer between my Jr. and Sr. years of high school, with my friend Jon, we rebuilt the engines of 13 different cars.  

I attended UNC Charlotte and received my MBA from Queens University in Charlotte.  With my interest in technology, came a long career in IT starting as a computer operator and programmer and working up to Director of IT for a leading US provider of voice and data services.  Most gratifying during this career was the opportunity to lead, coach and develop my employees and to watch them become future leaders.  

After leaving our corporate careers, my wife, Tammy and I developed a family business that includes an equine feed and supply dealership as well as a horse boarding facility. Our love of outdoor activities, the five family horses, two dogs, many rescue cats and herd of blue-eyed miniature dairy goats makes this the perfect lifestyle.  

Several years ago my pursuit of the perfect car ultimately led me to the Hendrick BMW Center in Charlotte where I purchased a new 2007 manual 335i.  In no time at all, I was a die-hard BMW enthusiast and of course, a member of the BMW Car Club of America.  My total car buying experience at Hendrick was exactly what they promised, an experience of excellence, making me a believer in the Hendrick model and a loyal fan.   Enjoying the best-in-class innovations with each new vehicle, I am now on my third BMW.  It was an easy decision for me to join the Hendrick organization as a BMW Genius where I am now helping buyers explore and navigate all that their new BMW will do for them.  I enjoy my role and being part of the excitement of new ownership every day!

Alex Mills

I began my journey into the Automotive Industry with Hendrick in 2013 and have loved every minute of it. My childhood was spent in Raleigh, but my pursuit of a degree in Finance brought me to Charlotte. Currently, I attend the University of North Carolina at Charlotte and plan to graduate in 2015.

It was my passion for cars that first steered me toward Hendrick Automotive. My fascination with performance and luxury, no surprise, led me to Hendrick BMW Northlake. I began by greeting, but transitioned over to the Genius Department once the program began. I have now been a BMW Genius for over a year and am continuing to work as I finish my degree. Getting the opportunity to show a client everything that their BMW can do is my favorite part of the job. The excitement level you receive from clients is very rewarding and makes my job easy. I look forward to working with my team and always enjoying BMW Northlake for a long successful career.
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