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Here at Hendrick BMW Northlake, there are many models in our showroom that provide a big "whoa" factor. The latest example is a one of a kind vehicle that even gets a whoa from an astronaut, at least in the new video BMW put out.

It's the BMW X6, and it is a sport activity vehicle. That means it has the platform of a crossover, mixed with the style of a sedan, while still…

The BMW 7 Series represents the best of the brand. As a top tier luxury model, it isn't just the pinnacle of the Munich automaker's sedan design, but also the state-of-the-art technology that positions it at the cutting edge of innovation. With a next generation model due out soon, the automaker has put out a video showing off that tech.

As fate would have it, the new technology available on the upcoming 7…

Now that the U.S. has more-or-less bounced back from its economic slump, sales in the luxury segment are hotter than ever. But the hottest of the hot is none other than BMW, with north of 78,000 vehicles sold in the first three months of 2015 alone. The most popular of these cars is the 3 Series.

While the 3 Series has been popular for decades, its appeal has only been bolstered in 2015…

At Hendrick BMW Northlake, there has been a lot of talk about the new BMW X4, and how the exciting new crossover, with sedan appeal is going to be a hit with those in Charlotte, NC. This bold new vehicle encourages people to get out there and be bold as well, and that's what the new ad promoting the BMW X4 does.

It doesn't matter where you go, from cities, to the countries…

While enthusiast drivers are more prone to selecting a coupe model as their ride of choice, there is a sedan model within our lineup that will rival any other type of ride in terms of exhilarating performance, while adding a ton of convenience as well. That model is the BMW M5, and for a visual, simply press play below.

As you have seen; the premium, cohesive design on this model speaks for itself. And so…

The biggest night in American sports is rapidly approaching, and the big game brings in even bigger advertising. Many of the advertisers have already started leaking or even showing their Super Bowl ads and for the BMW ad, you can see a behind the scenes video along with the following outtake video. Starring Katie Couric, Bryant Gumbel, and the new BMW i3, the ad promises to be great, but the outtakes are downright hilarious.

Check…

Though just in its debut year, the all-new 2015 BMW X4 is wasting no time making its presence felt.  For us here at Hendrick BMW Northlake, all it took was one look and we were hooked.  And, lest think that opinion is born out of personal bias, we encourage you to check out the clip below.  Seems the automotive gurus at AutoGuide.com are pretty keen on the X4, too:

At the core of the…

Imagine a wish list that didn't include a flat-screen television or socks or trendy sweaters you might wear for just one year. Imagine, instead, seeing the holidays through the eyes of a child, and wishing for something you could share with everyone. This is what the BMW brand did this year, and the result has created a ground-breaking new series for the brand. Our team at Hendrick BMW of Northlake is excited to introduce…

What do you get when you combine looks, luxury, power and performance into a singular, potent package?  In truth, one could argue that just about every model within the BMW family fits this description.  Really, though, it's the 2015 BMW 228i to which we at Hendrick BMW Northlake are alluding.  Check out the clip below to get a better sense of what we mean:

The 228i is standardly-equipped with fantastic features like 17-inch alloy…

Well, there's a new addition to BMW's M-Series lineup and it certainly brings the full-throttle performance that drivers love. The brand new 2015 BMW M4 is a tour de force that's worthy of the phrase "ultimate driving machine." The M4 is built with lightweight carbon fiber that delivers breathtaking performance and exemplary efficiency.

The rear-wheel drive M4 is moved by a twin-turbo, 6-cylinder engine that creates an awesome 425 horsepower through a…