Automakers are continuing to expand their markets to keep up with trends, by designing brands for the rapidly growing Chinese market. Our very own luxury brand BMW recently followed suit by debuting a new brand called Zinoro, or "Zinuo" in Chinese. Let's take a closer look at what the brand's first model will have to offer.
Although not all of the details have been released, we do know that the first model will be an all-electric vehicle, most likely in the form of an SUV. While this model won't offer as much luxury as the vehicles that are sold in other markets throughout the world, it will be designed to appeal specifically to the Chinese market.
Once the fledgling brand gets started, the automaker plans to introduce the BMW i3 plug-in model to the market as well. The major difference setting the Zinoro brand apart from this model is that it will be more targeted towards the Chinese culture and interests. Rumor has it that in the future the Zinoro brand might become available to other global markets as well. BMW will continue to use the unique brand names for these more affordable, basic models in order to differentiate them from its luxury brand.
Here at Hendrick BMW Northlake, we are looking forward to seeing how this new Chinese brand develops. We will continue to keep you updated on all of the latest model developments taking place both near and far, right here on our blog.
In the meantime, we invite all of you in the greater Charlotte, NC area to come visit our showroom to see what our new BMW lineup has to offer. We can schedule you for a test drive with the model that piques your interests or answer any questions that you may have. We look forward to seeing you soon!