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Those of you in the greater Charlotte area may already be familiar with the signature BMW "double gong" sound logo that has been used in commercials and videos over the last 14 years. Although this has been a great way to help promote the new BMW lineup in the past, members of the automaker's Brand Identity Management have decided that it's time to spice it up.

Excitement is in the air as the unveiling of the BMW i3 model is just around the corner. However, the questions surrounding the vehicle's ability to travel longer distances, have a lot of drivers hesitant about being outside the range of a charging station. Range anxiety is generated from the fear that they won't be able to freely enjoy longer excursions with the all-electric vehicle. In order to provide a cure, BMW has been tossing around a few ideas.

The most successful advertising out there usually involves some kind of crafty slogan that is both eye catching and thought provoking. That being said, BMW added to its list of memorable campaigns with the new slogan that suggests the new BMW models are "Designed for Driving Pleasure." This not only ties in with past taglines like "The Ultimate Driving Machine," but it also brings a fresh focus to its newer designs and innovations.

In order to really work on growth and goal achievement, you sometimes have to call on the assistance of others and this is exactly what BMW has decided to do. The automaker recently signed an agreement with Toyota Motor Company (TMC), outlining the goals that the partnership will focus on in order to develop future products and technology. Here at Hendrick BMW Northlake we are excited to uncover the details for all of you in the Rock Hill, Greensboro, Rock Hill and Hickory areas.

As you get into your vehicle each day, you may fasten your child's seatbelt and check that it's secure before doing the same for your own. However, the moment you pick up your phone while driving and cause your eyes to leave the road, you are putting both you and your child in great danger. Distracted drivers are now considered to be more of a threat on roads than drunk drivers. At Hendrick BMW Northlake we were saddened to learn that over 500,000 distraction related crashes were reported in 2008.

If you've had the chance to check out our new BMW inventory at Hendrick BMW Northlake, you'll notice there are numerous innovative features that are constantly becoming available. BMW continues to go above and beyond to bring the latest technology to drivers in the greater Charlotte area. What could possibly be next?

Safety isn't the most noticeable feature of a vehicle. It doesn't scream at you like a decorative set of LED headlights. It's not something you feel, like a 375 horsepower engine. Still though, a recent survey by Swaplease.com shows people are taking notice. In addition to shedding some insight into drivers' favorite technologies, the survey also indicates which brands consumers believe are doing the best job creating new safety technologies.

Hendrick…

We don't know about you; but Hendrick BMW Northlake likes to look back on the past year before making the proverbial flip - or these days, click or touch. It gives us a chance to put into perspective all of the things our beloved automaker, BMW has accomplished over the past year. Plus, it provides an opportunity to see the direction the company might take in 2013.

2012's accomplishments come in the form of…