The BMW i8 Roadster Recognized Again at the North American Concept Car of the Year Awards

In keeping with the trend to enhance eco-friendly offerings within the world of automobiles, BMW developed its BMW i sub-brand that many of you may already be familiar with. The two vehicles within the lineup thus far are the BMW i3 electric hybrid, and the i8 plug-in hybrid.


Each of these models began as concepts that were well received and then quickly sent to production. The BMW i8 in particular earned quite a bit of attention, earning the Concept Car of the year award in 2012.


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BMW Organizes an EV Hackathon to Develop Apps that Improve Electric Mobility

As BMW continues developing its electro-mobility technology, the automaker realized that something needed to be done to address an issue that continues to arise with EV drivers. When charging stations are utilized at various locations, people tend to leave their vehicles plugged in for the remainder of the workday, longer than needed to allow it to fully charge. This is why BMW recently hosted a electro-mobility hackathon, bringing together 80 software developers and computer programmers that could work on making electric charging more sustainable.

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BMW Debuts New 'Zinuo' Brand Designed Especially for the Chinese Market

Automakers are continuing to expand their markets to keep up with trends, by designing brands for the rapidly growing Chinese market. Our very own luxury brand BMW recently followed suit by debuting a new brand called Zinoro, or "Zinuo" in Chinese. Let's take a closer look at what the brand's first model will have to offer.

Although not all the details have been released, we do know that the first model will be an all-electric vehicle, most likely in the form of an SUV...

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The Next BMW X6: Larger and More Aggressively Styled than the Last

Those of you who are familiar with the BMW X6 model which was introduced in 2008, are most likely impressed with its overall design. BMW, however felt like it could take this model and make the next generation redesign even more appealing by increasing its size and making it more aggressive. Here at Hendrick BMW Northlake we are excited to uncover the details regarding what the enhancements will bring to the new BMW lineup.

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Hendrick BMW Awarded Center of Excellence

BMW of North America Announces Best Dealership Awards
34 BMW dealers honored as 2013 Centers of Excellence

Woodcliff Lake, NJ - February 28, 2013… BMW of North America, LLC today
announced its annual Center of Excellence (COE) honors, awarded to the top performing
dealerships in the U.S. Thirty-four of the 338 BMW dealers nationwide achieved "2013
Center of Excellence" status based on their 2012 performance in customer satisfaction,
outstanding brand representation, operational excellence and profitability…
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BMW Spices Up Brand Identity with a New Sound Logo

Those of you in the greater Charlotte area may already be familiar with the signature BMW "double gong" sound logo that has been used in commercials and videos over the last 14 years. Although this has been a great way to help promote the new BMW lineup in the past, members of the automaker's Brand Identity Management have decided that it's time to spice it up.

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